Summer’s here, it’s official. To us, that means it’s time to get on the mountain bikes and get epic.
The one ironclad truth of riding in the dirt is: It’s dirty.
White shoes – Bad Idea.
Brown shoes – Good Idea.

See? Good Idea. These sweet slippers are coming in now, a few sizes at a time, so come check ‘em out.

Let’s take this idea even further.
White gloves off road – No Bueno
Brown, dirt colored gloves off road – Si, Senor

Speaking of good ideas, it’s a great idea to support your local economy. Instead of buying food from some international company burning millions of gallons of fossil fuels to import lettuce from Chile, why not buy from a farmer’s market? Instead of propping up huge evil-empire mail-order companies who import everything from China, why not help out a local, expertly staffed, independent bike shop by buying cycling products from beautiful Colorado? But where, oh where could I find such a bike shop, you might be asking?
Well.
Let me stand up from the desk and look around at some of our products…

SOS socks: Handcrafted in Denver, CO (makers of the ever-popular Colorado socks)

Pearl Izumi: Headquartered in Louisville, CO (perhaps you’ve seen the Colorado jersey)

RockShox: Designed and tested in Colorado Springs, CO (some of the finest suspension money can buy)

Primal Wear: Headquartered in Denver, CO (perhaps you’ve seen the OTHER Colorado jersey)

Rocky Mounts: Manufactured in Boulder, CO (roof racks! Thule or Yakima compatible! color choices galore!)

DT Swiss: US Headquartered and US spokes manufactured in Grand Junction, Colorado (you’re probably riding on these spokes right now)

Chances are excellent that I’m missing something, but that’s a good start.
So stay low to the ground, keep local businesses rolling and local businesses will keep you rolling.

So yeah, it’s been a while since we’ve written any real sentences, we’ve been having way too much fun on Photoshop. Since we’ve been away, the Giro has come and gone (a very thin Russian beat some Italians and a guy named Lance for a pretty fetching pink jersey designed by Dolce & Gabbanna), and father’s day is creeping just around the corner.

Yes, we know you forgot. And if you didn’t, brownie points all around. Either way, here’s a tip from a shop full of fathers: If your dad still needs a great gift, go for something he really wants. Ditch the silk ties, forget the lawnmower don’t even think about the duck calls, and come find some new wheels. 100% of dads agree: mountain bikes are fun and lawnmowers hurt your back. Duck calls are just plain annoying. If he’s already riding on some fresh new wheels, he might need a new helmet, or maybe a nice new pair of shorts.

Speaking of dads, we have proof that yours not only loves to ride, but used to throw down some serious moves:

There you go. A classy guy like that needs some classy gear to ride, and we’re here to help.